“Environment” is a new Area of Focus for Rotary since July 2021. By definition, environmental projects cover a long period of time and potentially large geographical area. There is a need for tracking the progress of Rotary’s environmental projects across time and space.

Rotary Mettupalayam, Rotary Club of Coimbatore Midtown and ESRAG have announced the launch of a flagship global project called iRotree. The project, consisting of a mobile app, a website and a team of Rotaractors, will allow the long term value of Rotary's environment projects to be made visible to the world in a measurable form. All Rotary Clubs globally will be able to use the platform.

The Pilot project is being launched specifically for tree-planting projects. On 14-Dec-2021, the platform was announced in the presence of the Rotary International President Rtn. Shekhar Mehta in Mumbai, India.

The app and website are being launched in January 2022 for use by Rotary Clubs globally.